• 2023 December 18
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Güleryüz Partners advised Mercan Kimya in the acquisition of %30 of shares of Fevup Brands

We are happy to announce that Güleryüz Partners advised Mercan Kimya in the acquisition of %30 shares of Fevup Brands, an e-commerce investment company

Established in 2004, Mercan Kimya is one of the leading R&D companies in the chemical industry in Türkiye and currently operates in 85 countries in five continents. Fevup Brands is an e-commerce investment company acquiring, partnering with, and creating brands of highest quality on key global e-commerce marketplaces. By joining forces with Fevup Brands, our client Mercan Kimya aims to expand its digital reach globally through end to end marketing activities of its brands.

The project was led by our Partner Dr. Zahide Altunbaş Sancak, together with our Associates Beliz Boyalıklı and Melisa Coşkun.